Well Inked Memoirs
Brand Design (2016)
Brand identity and product design for Well Inked Memoirs — a bespoke memoir-writing service helping people capture and preserve life stories with dignity and warmth. This project sits at the intersection of graphic design, storytelling and web design: crafting a visual system and digital experience that feels hand-made, trustworthy and easy-to-use for older Australians and the people who buy their stories as gifts.
Challenge
- Serving two audiences: memoir subjects (often older adults) and gifters/commissioners — each with different emotional and social needs.
- Communicating a human-first
- Accessibility-first decisions for an older audience: clear navigation, high contrast, large readable type and direct language.
- Making the brand broad and inviting enough so anyone can imagine their story being told beautifully, while retaining a distinct handcrafted aesthetic.
Approach
What I delivered
- Consolidated brand identity
- Realistic client personas
- Key messaging pillars
- Custom illustrated logo
- Accessible colour and typography systems
- Copywriting guidelines
- Sample web design
What I learned
- How to balance craft and clarity: honoring a hand-made aesthetic without sacrificing legibility or usability.
- Practical accessibility choices for older users that also improve the experience for everyone.
- Framing complex, emotional services with simple, reassuring language and progressive disclosure.
- Translating a visual identity into digital patterns and content that support a service, not just a logo.
